Because in emailing each click can translate into potential gain, optimizing the click-through rate is crucial. A high click-through rate means your messages resonate with your audience and lead to…
Let it be known: a message that ends up in the spam folder is a lost message. Among the most commonly used tools for filtering spam, SpamAssassin is one of…
Imagine launching a meticulously prepared emailing campaign, only to realize that your emails never reach their destination. The reason? Your domain or IP address has been placed on a blocklist.…
CRM (Customer Relationship Management) data represents a real treasure for businesses. It enables them to make informed decisions based on specific information, and to build strong relationships with their customers.…
The success of your email campaigns does not rely solely on the content you offer, but also on the flexibility you provide to your audience. Indeed, recipients should be able…
Can you really unsend an email? Yes, but only during a short window after clicking Send. This feature does not recall an email already received: it simply holds the email…
As marketing specialists, your goal during an email campaign is for all messages sent to reach their recipients without any obstacles. To achieve this, it is imperative to verify addresses…
You already know it, although very powerful, emailing is not without risks. Among the scourges faced by professionals, today we will talk about spoofing. This fraud technique, although discreet, can…
So that the sending of your emails work, it is imperative to have up-to-date lists with valid addresses. If necessary, you are likely to end up with a high rebound…
An SMTP error code starts with 4 when the failure is temporary and with 5 when it is permanent. The second digit gives the category. The three-part enhanced code (5.1.1,…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…