Relationship marketing changes the relationship with prospects and customers. It’s not just about saying “Hello” and “Goodbye”; it’s about getting to know people, understanding their needs, sharing moments, and building…
6.7% of commercial emails end up in the spam folder globally, for an average inbox placement rate of 84% (Validity, 2025). Since February 2024, Google and Yahoo have rejected any…
The analysis of the open rate is a key indicator for measuring the effectiveness of your email and SMS campaigns. But what to do when this rate drops inexplicably or…
In the context of email sending, one of the least visible yet critical aspects is understanding SMTP response codes. These codes, exchanged between servers during message transmission, can provide very…
In marketing, automation has a huge advantage since it allows you to program and follow the course of a task using dedicated software. Regarding emails, it saves significant time and…
Behind the sending of marketing emails lies a vast array of mechanisms and tools essential for the success of the campaign being implemented. Among these, the SMTP relay (“Simple Mail…
Useful for protecting Internet users from spammers, spam traps do not remain a real obstacle in the context of an email marketing campaign. The consequences can even be extremely unfortunate…
As with each year-end, we offer you the chance to anticipate the following year by providing key dates you shouldn’t miss, as well as some suggestions for your future marketing…
In June 2024, Microsoft announced a major change that will affect all email users: email authentication will become mandatory starting from September 16, 2024, for all users of personal email…
Attention marketing experts, the year 2024 has just begun, and a new year means new opportunities! Here are all the important dates, the historic and the most symbolic, to remember…
Still consistently ranked among the top favorites by marketing experts, email marketing is far from retirement, with a future that seems very bright! Indeed, today, this channel is used for…
We can never repeat it enough, personalization is essential in writing your marketing emails today. It is even one of the major trends of 2022 with the use of AI…
Dominant channel in the field of marketing, emailing is a must for today’s brands and businesses. A phenomenon widely accelerated by the COVID pandemic which prompted specialists to find solutions…