Several protocols are used to manage the sending and receiving of emails. These protocols, though often invisible to end users, play a major role in the proper functioning of electronic…
It is well known that a company’s reputation is crucial. But what about its online reputation, or more specifically, its reputation as an email sender? If a significant part of…
Deliverability is crucial. As email marketing experts, you know that all your efforts to create engaging and attractive campaigns can be nullified if your emails do not make it to…
Before landing in the inbox, an email goes through several treatments that will make it possible to define if it is legitimate or not. Among these steps and processes, we…
Although we are numerous and numerous to exchange dozens of e-mails every day, or more, some points are still fuzzy. When you send an email, the field “To” allows you…
With the arrival of the iOS 15 update in September 2021, Apple once again proved its desire to prioritize the confidentiality of the data of its users. The brand has…
One of the essential factors to ensure the success of your email sending operations is choosing the right port for your emails. In this article, we will explore the main…
And if you were told that there was a legal, inexpensive and more or less easy way to get key information on a subject? This is what OSINT allows, a…
The main purpose of any respecting web marketing campaign is to reach the recipient inbox. A journey shot, and especially monitored by organizations responsible for evaluating your reputation as sender.…
Once is not customary, we speak to you here about email deliverability! A little-known but powerful tool to optimize this deliverability is Microsoft Smart Network Data Services (SNDS). If you…
It is possible to write an email address with the wrong syntax, and it will be invalid. Indeed, there is a clear and precise way to structure an email address…
With the growing number of spam and unwanted mails of all kinds, more and more visitors are saving their personal email address using single-use email, a bit likewise a digital…
Catch-All emails have advantages and disadvantages. They risk creating rebounds and negatively impact your delivery rate, but can also open the door on significant contacts. That’s why it’s important to…
We cannot emphasize it enough: the quality of your mailing list is crucial. Invalid or outdated emails can not only reduce your deliverability rate but also harm your domain’s reputation.…
Grand Cleaning Time has come for your contact lists! It’s time to dust, rub and shine this inventory of valuable names for your email marketing campaigns, and so for your…
Whether it’s to preserve the confidentiality of your communications, avoid persistent spam, or simply test a service without disclosing your main email address, disposable email platforms have become almost indispensable.…
With the explosion of Chat GPT and other platforms, Artificial Intelligence has taken on a significant role in the professional world. Marketing experts are not spared from this technological revolution.…